Yay Arcade is an independent game software company creating distinctive original games for publishing, licensing and distribution partners.
Built on 18 years of industry experience and designed to feel different from everything around them.
We believe great games need more than polished software. They need a clear identity, an immediate emotional hook and a reason for players to come back.
Yay Arcade combines 18 years of game design experience with fresh creative thinking to build games that are accessible, distinctive and made to last.
In the first few months our games will be released under two unique YayPlay brands.
YayPlay Timeless takes the qualities that make great games endure—clarity, familiarity and irresistible play—and gives them a fresh identity.
Some games bring back a timeless feeling. Others may just become timeless themselves.
YayPlay Sizzle is our more playful, energetic side: games filled with personality, chemistry, colour and excitement.
Designed to attract attention and keep it.
The First Reveal
Every Animal Needs a Match.
The first title from YayPlay Timeless is a fresh, characterful game inspired by one of the world’s most enduring stories.
Simple to understand, immediately recognizable and created with a completely original style, YayPlay Timeless Noah offers the first glimpse of what’s coming from Yay Arcade.
Yay Arcade may be new, but the experience behind it isn’t.
Our games draw on 18 years of hands-on experience in game concepts, product strategy, mathematics, features, player behaviour and long-term engagement.
We’re using that experience to create a growing catalogue of original games, developed with focus, delivered at pace and built for commercial partners.
More original YayPlay games are already in development, with new releases planned at a fast and consistent pace.
We’ll also be sharing exciting behind-the-scenes videos offering a closer look at the ideas, decisions and creative process behind the games.
More Games Coming Soon!